Doritos - The Thrill

Doritos has launched a new global campaign, ‘The Crunch Prix’, as part of its official partnership with Formula 1. Created by Goodby Silverstein & Partners, the campaign links Doritos’ signature crunch and bold flavour with the speed, drama and sensory intensity of Formula 1, bringing fans closer to the excitement of race day whether they are trackside or watching from home. It is the latest instalment in the brand’s global Taste the Thrill platform, which aims to bring the sights, sounds and energy of the sport into everyday snacking and mealtime moments.